Brain Teasers & Mental MathEasy

A retailer buys a product for $60 and sells it for $80. What is the gross margin %? The markup %? Why do they differ?

Model answer

Gross margin = 25%; markup = 33.3%.

Profit per unit = 80 − 60 = $20. Margin divides by PRICE: 20/80 = 25%. Markup divides by COST: 20/60 = 33.3%.

They differ because the base differs…

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