Bank of America Deck
Brand fluency check: when do you say 'Merrill,' when do you say 'BofA Securities,' and why does mixing them up hurt you?
Model answer
Since the 2019 rebrand: 'BofA Securities' is the institutional side — investment banking, capital markets, sales and trading — which is what IB candidates are joining; 'Merrill' (without 'Lynch') is…
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More from Bank of America Deck
- Where does Bank of America's name actually come from? Tell the founding story an interviewer wants to hear.
- The modern Bank of America was created in 1998. What happened, and why is the company headquartered in Charlotte rather than San Francisco or New York?
- What was NationsBank before 1998, and why is Charlotte a major banking city at all?
- Walk me through Bank of America's acquisition of Merrill Lynch — the settled facts an interviewer expects you to know.
- What is 'BofA Securities,' and how does it relate to the old 'Bank of America Merrill Lynch' name?
- What was Merrill Lynch known for historically, and what do the bull logo and 'Thundering Herd' refer to?
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