Bank of America Deck
Brand fluency check: when do you say 'Merrill,' when do you say 'BofA Securities,' and why does mixing them up hurt you?
Model answer
Since the 2019 rebrand: 'BofA Securities' is the institutional side — investment banking, capital markets, sales and trading — which is what IB candidates are joining; 'Merrill' (without 'Lynch') is…
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More from Bank of America Deck
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