TMT (Tech, Media & Telecom)
Build the unit economics of a single delivery-marketplace order: $50 average order value, 20% take rate, $6 of delivery cost, and $2 of payments and support costs.
Model answer
Revenue per order = $50 x 20% = $10. Variable costs per order = $6 delivery + $2 payments/support = $8. Contribution per order = $10 - $8 = $2, which is a 20% contribution margin on revenue but only…
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