Markets, Deals & CompaniesMedium

How do you decide which valuation multiple to anchor a pitch on for a given company?

Model answer

Match the metric to the business model and capital structure.

  • Mature, profitable, cash-generative: EV/EBITDA or P/E.
  • High-growth or not-yet-profitable: EV/Revenue or EV/Gross Profit, with a…

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