Equity Research
Worked example of a segment build: Segment A is $600M growing 10%, Segment B is $400M declining 5%. What is total growth, and why does the mix matter?
Model answer
Segment A goes to $660M, Segment B to $380M, total $1,040M versus $1,000M — company growth of 4.0%. The mix insight: A rises from 60% to about 63.5% of revenue (660/1040), so if the growing segment…
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