Equity ResearchMedium

Worked example: units grow 8% but average selling price declines 2%. What happens to revenue?

Model answer

Revenue changes by the product of the two factors, not the sum: 1.08 x 0.98 = 1.0584, so revenue grows about 5.8% — slightly less than the naive 8 − 2 = 6% because the price decline applies to the…

The full, human-reviewed answer is in the bank.

Sign up free and Daily 10 serves you 10 questions a day from all 1,500+ — or go Pro for unlimited reps.

More from Equity Research

Browse all topics