M&A & Merger ModelsEasy

What's the difference between a strategic buyer and a financial buyer?

Model answer

A strategic buyer is an operating company in (or adjacent to) the same industry that can realize synergies and often pays more. A financial buyer (PE firm) buys for financial return via an LBO and is constrained by what leverage and target IRRs allow, so it typically pays less absent synergies.

⚠ Common wrong answer: "Financial buyers can pay more, because leverage gives them more buying power." Why it fails: Leverage amplifies the sponsor's equity returns — it doesn't raise what they can afford to pay, because the return hurdle caps the price. Strategics typically outbid because synergies make the target genuinely worth more in their hands.

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